Merchant Banking
The Crown Management Approach
At Crown, we believe in partnering with business managers who have proven records of success. Therefore, in selecting managers as or partners, we seek executives with a strategy to create value from operations. We seek managers who have not only broad educational backgrounds but also a wealth of industry experience.

Given the extraodinary diverse professional backgrounds of our executives, we can be helpful to our acquired companies in a variety of areas.

In sales and marketing, our contracts can introduce new sales opportunities and offer new marketing insights. In corporate finance, we can help with additional capital funding via private placements, borrowings, credit decisions and cash management.

In mergers and acquisitions, Crown can help find and negotiate with merger acquisition candidates.

In executive and professional selection, we can help with recruiting when the management team is incomplete. In instances where a company has needed management immediately, a Crown partner has stepped in as temporary executive until permanent management can come aboard.

In most cases, though, companies use the management team at Crown as a sounding board for the CEO. Building a company is often a lonely job; many chief executives appreciate a partner who has first-hand experience with whatever problem the entrepreneur is facing.
Management Incentives
We believe that appropriate management incentives are vital to the success of our companies. Typically they take the form of outright grants of equity, stock options or appreciation rights, earnouts and cash bonuses.
Continuity
For stand-alone acquisitions, we seek continuity after the transaction. In almost every case, our goal is to disrupt current operations as little as possible. So we retain the acquired company's management team and maintain it in its current facilities. The company also continues to operate under its current name.
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